SGKB Deutschland is a subsidiary of the well-established St.Galler Kantonalbank. Among the many Swiss banks in Germany, it is the only one that is based on the values of a cantonal bank. SGKB Deutschland was founded shortly after the financial crisis and since then has been offering traditional Swiss wealth management to clients in Germany. We felt that the corporate claim we developed "We don't just manage assets, we take care of them." hits it quite well. Unfortunately, following a reorganisation, the client is no longer served by us.
Brand positioning, advertising campaign, posters, PR